Braniff International

The philosophical and literal union (they married) between Mary Wells of the marketing firm Wells Rich Greene and Harding Lawrence, […]

Harding Lawrence had taken over the leadership of Braniff in 1965 and changed not only the airline but also the

By the end of the 1960s the dynamic leadership of Harding Lawrence had turned Braniff from a little known Texan

The third incarnation of Braniff International is as good a reason as you are ever likely to find for letting

The rise and fall of Harding Lawrence’s Braniff International is so well known that in aviation it has become something

By late 1981 Braniff International was in severe trouble. Braniff’s President and Chairman Harding Lawrence had believed that airline deregulation